Below are some questions you can answer as a starting point for your own program:

1. What reasons would travelers not visit the destination? (What are the reasons travelers want to visit the destination?) 

2. What has the organization done recently to inspire travel to the destination? (Was the market influenced, or not?)

3. What has the organization done to help local businesses and special events?

4. What do you think is influencing travelers to visit the destination? 

5. What marketing from other destinations do you like? (Who is doing a good job of positioning their brand?)

6. If you talked to 10 people from your top origin market, how many would say your destination is a good place for a leisure or business trip? (Best guess)

7. Which events offer a unique experience and which events are simply 'things to do' while visiting?